Lily daMota here!
What should a portfolio have to be totally great? Well, I think there are a few qualities that are literally necessary for a portfolio to be attractive to potential employers.
*Dynamic, and to the point: No one likes to be bored. Avoid redundancy, keep it short and strong. Don't draw out projects.... even if your project is really cool, it is unlikely I want to look at it for 20 pages. Page layouts should follow some sort of logical grid, but not to the point where the viewer loses interest and the projects start to blend together. Color, graphics and high quality photographs are good attention grabbers and are particularly impactful when successfully integrated with sketches and other work.
*Organized and Progresses Logically: No one likes being confused, don't confuse your potential employer. People become angry and frustrated when they are confused, this will make you more likely to be thrown in the 'do not hire' pile.
*Personal: What does your portfolio say about you? Can I tell what kind of person you are? Am I going to remember something about you after I have gone through 20 other portfolios? Moreover is what is memorable what you want to memorable.
http://designdroplets.com/articles/portfolio-advice-back-basics/
^ Good point here, your portfolio should tell the viewer EXACTLY who you are. If in doubt, take it out.
http://www.designsojourn.com/designer-portfolio-shootout/
^Be aware of your own design capabilities and be able to tell a potential employer what it is YOU are good at!
http://www.allartschools.com/art-careers/graphic-design/graphic-design-portfolio
^Variety, simplify, catchy not kitschy.
Thursday, September 30, 2010
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